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‘Better to break it in the shop than at home!’: expert tips for finding forever fashion


With high-street shops vaunting sometimes dubious sustainability creds, it can be hard to spot quality threads. Here’s how to find durable jeans, boots with welly and more

In 2022, Boohoo was criticised for appointing Kourtney Kardashian as a “sustainability ambassador”, while in 2023 a group of influencers took part in a Shein-sponsored trip where they toured the company’s “innovation centre” in China. Whether you’re on the hunt for a new pair of long-lasting jeans, mulling over a puffer jacket you hope will last for winters to come or rummaging in a charity shop for vintage finds made to buck the ageing process, read on. The high street especially, to further drive down manufacturing costs, will use the most minimal amount of fabric possible and often the dress size we feel we are won’t fit comfortably because the cut of that piece doesn’t allow any room for flexibility or movement.

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Or read this on The Guardian