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‘Beetlejuice Beetlejuice’ Sees Warner Bros. Pictures’ Marketing Team Bring the Afterlife Alive With Host of Partnerships: ‘The Little Details Are What Bring The Magic’
Warner Bros. Pictures worldwide marketing VP Dana Nussbaum on how 'Beetlejuice Beetlejuice' commercial partnerships are bringing the afterlife alive.
Among them are “Beetlejuice”-inspired commercials from insurance company Progressive and deodorant brand Secret, food and beverage collaborations with Denny’s and Fanta (including a new Beetlejuice-inspired flavor) and cosmetics tie-ins with Nyx and Sally Hansen. Ahead of the movie’s debut, Nussbaum sat down with Variety to talk about how those marketing deals are made, how involved the studio team gets (including taste tests!) What does the everyday activity or product or brand look like through that lens of this wildly imaginative, deliciously devious world that Tim Burton has created in this movie?
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