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‘Beetlejuice Beetlejuice’ Aims to Clear $100 Million in Scary-Good Opening Weekend


"Beetlejuice Beetlejuice," the sequel to Tim Burton's 1988 film about a pesky poltergeist, is eyeing a huge $100 million-plus opening weekend.

Box office analysts and exhibitors expect that nostalgia for the original, as well as word-of-mouth for the sequel, should propel initial ticket sales into triple digit territory. The sequel is set 36 years later as the daughter of Lydia Deetz (whose family was the subject of the terror in the original) discovers the portal to the Afterlife and accidentally releases everyone’s favorite bio-exorcist spirit. “Beetlejuice Beetlejuice” looks to jolt the fall season, which hopes to continue with Paramount’s animated “Transformers One” (Sept. 20), Universal and DreamWorks Animation’s “The Wild Robot” (Sept. 27), Joaquin Phoenix and Lady Gaga’s “Joker: Folie à Deux” (Oct. 4), Sony’s comic book three-quel “Venom: The Last Dance” (Oct. 25) and Paramount’s gruesome horror spinoff “Smile 2” (Oct. 18).

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