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‘Beetlejuice Beetlejuice,’ ‘Joker 2’ and More Fall Movies Aim to Sustain Summer’s Box Office Momentum
“Beetlejuice Beetlejuice,” “Wild Robot,”“Smile 2” and “Transformers One” hope to keep the box office boom going after a strong end to summer.
As it happens, he and his fellow exhibitors are enjoying a late-summer revival as audiences feast on the gamut of genres, from superhero adventures (“Deadpool & Wolverine”) and animation (“Despicable Me 4,” “Inside Out 2”) to disaster epics (“Twisters”), horror (“Longlegs”) and book adaptations (“It Ends With Us”). But the mood around movie theaters is more jubilant these days than it was in May, when would-be blockbusters like “The Fall Guy,” “Furiosa: A Mad Max Saga” and “IF” failed to ignite popcorn season at the box office. “Creating an experience that’s not just sitting in the movie theater but engaging with in-person touch points and pop-ups is more memorable for people,” says Kristen Schiele, an associate marketing professor at USC Marshall School of Business.
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