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‘Barbie’ Struts To No. 2 In Deadline’s 2023 Most Valuable Blockbuster Tournament
Barbie become the highest-grossing movie in Warner Bros history with $1.44 billion, overtaking Harry Potter and the Deathly Hallows Part 2.
Mattel CEO Ynon Kreiz always had a mind-set to take the beloved toy, which had clocked some $3 billion plus in sales, to another franchise level, a plan for the toymaker that’s part of a multi-year strategy for all its brands. Sony’s option on Barbie expired in October 2018, with Warners jumping on it (the project was greenlit under the Burbank, CA lot’s previous administration of Toby Emmerich and Courtenay Valenti). Warner Bros Discovery CEO David Zaslav declared internally at the studio that 2023 was the “summer of Barbie,” with the movie promoted across all tentacles of the entertainment conglom including by HGTV and Food Network.
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