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‘Bad Boys’ and ‘Road House’ Remind Filmmakers What Florida Has to Offer


'Bad Boys: Ride or Die' and 'Road House' are examples of what Florida has to offer filmmakers seeking new locales.

The Sony Pictures sequel “Bad Boys: Ride or Die” made headlines as it rolled through a succession of Florida locations in late February and early March, with reports of crews “spark(ing) buzz” filming on the A1A Highway in Fort Lauderdale, fans catching a glimpse of stars Will Smith and Martin Lawrence in Brickell, and traffic tie-ups in Miami. “We worked very closely with a lot of industry stakeholders to research around the country and around the world as to what would make sense in terms of putting these percentages together,” says Marco Giron, chief of film and entertainment in Miami-Dade County. The film and TV industry generated a record $247 million in local expenditures in Palm Beach County in 2023, up 3% from 2022, on the strength of unscripted shows such as “Hot Yachts” (ITV/Paramount+) and the Netflix docuseries “Break Point.”

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