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‘Baby Reindeer’ Tops U.K. Streaming Charts as Market Loses 300K Subscribers; Disney+ Leads Q2 Acquisitions
Netflix's 'Baby Reindeer' emerged as the most-watched streaming series in the U.K. for Q2 2024, even as the overall market shed 300,000 subscribers.
Netflix ‘s “ Baby Reindeer ” emerged as the most-watched streaming series in the U.K. for Q2 2024, even as the overall market shed 300,000 subscribers, according to Kantar’s latest Entertainment on Demand report. The Mouse House’s streamer captured 19% of new sign-ups, propelled by the release of “Grey’s Anatomy” Season 20 and sustained interest in the historical drama “Shogun.” Meanwhile, Apple TV+ fell to fourth place with a 12% share, ending its six-month streak at the summit. Prime Video bounced back from a soft first quarter to claim the second position, largely due to the popularity of “Clarkson’s Farm” Season 3.
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