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‘Apex Legends’ to Undergo ‘Large Systematic Change’ at EA After Missing Monetization Targets for Latest Release
Electronic Arts is rethinking its approach to its first-person shooter "Apex Legends" following soft revenue for the game's most recent update.
Electronic Arts is rethinking its approach to its long-running, free-to-play first-person shooter “ Apex Legends ” following soft monetization results for the live-services game’s most recent update and changes to its Battle Pass offering. First, in the competitive landscape where brand, a strong core player base and high quality mechanics matter more than ever, ‘Apex’ has proven to be a compelling franchise for us and an industry stalwart. According to CFO Stuart Canfield, net bookings for “Apex Legends” “fell short of our expectations for the quarter as we extended premium access across the entirety of the first half of the Season 22 Battle Pass.”
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