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‘Anyone But You’: How The Sexy Romcom Became A $200M+ Global Box Office Phenom
How Sony’s Will Gluck-directed Anyone But You became a romcom phenomenon at the global box office
Sony ’s Will Gluck-directed Anyone But You crossed $200M globally over this past weekend, injecting fresh life into the romcom genre and proving yet again that when done right, these films can travel theatrically and bring audiences together for a communal experience. Says O’Dell, “Getting that pilot light lit is the hardest part, but once you do, social media can fan that flame so quickly and audiences can be reminded of the fun this genre brings to cinema experience.” And, Sony is still betting on the genre, recently boarding Past Lives director Celine Song‘s next movie, Materialists, a romcom that has Dakota Johnson, Chris Evans and Pedro Pascal in talks to star.
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