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‘Anime is Niche No More’: Crunchyroll EVP Mitch Berger Teases 2025 Slate at Annecy


Crunchyroll is positioning itself as a major player in the entertainment industry.

Surveying nearly 29,000 respondents from ages 13-54 in seven global markets, the latest Crunchyroll study —conducted by National Research Group (NRG)— underscored anime’s growing role as both a cultural foundation and emotional outlet for younger audiences. Coming out of COVID, Crunchyroll put “ Demon Slayer: Mugen Train ” into theaters and made over $500 million at the global box office, a theatrical run holding today the record as the highest-grossing Japanese anime movie of all time. This beloved TV series —animated by award-winning “Attack On Titan” studio MAPPA— turns into a cinematic experience that will delight fans all over the world this summer, powered by Crunchyroll in select European markets, Latin America and Australia.

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mitch berger