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‘And Just Like That’ Companion Series Features Genesis Tie-In As WBD Ad Sales Hits The Gas On IP Strategy
Warner Bros. Discovery is rolling out a branded companion series centered on a Genesis SUV alongside the Season 3 premiere of "And Just Like That."
Costume designer Molly Rogers and writer-EP Michael Patrick King conceived of the companion show, which will feature members of the cast and crew talking about the Sex and the City spinoff’s fashions. “The costume design in And Just Like That is an integral and iconic part of the show and perfectly mirrors the effortless style and luxury of Genesis vehicles,” said Twyla Huang-DiSimone, SVP of Brand Strategy and Solutions for WBD. Amy Marentic, CMO of Genesis Motor America, called the team-up a “natural fit” given that the automaker’s brand has long centered on “elevated, iconic design.”
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