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‘An absolute joy’: 10 years of Charles Jeffrey’s playful Loverboy


With Tilda Swinton and Harry Styles as fans, a brand born of east London dancefloors celebrates a grown-up milestone

Charles Jeffrey’s Loverboy, which started as a queer club night in east London and has dressed Tilda Swinton and Harry Styles, is looking back on a decade of tartan, trash, animalism, anarchy, paganism and punk. It is a fitting memento for a retrospective of the interdisciplinary brand, the brainchild of the Glaswegian designer, illustrator and all-round creative, born out of the music and party scene of 2010s London: Jeffrey even used the funds from the monthly club night to finance his label. A sewing table strewn with tape measures, invoices of £150 for “the use of Soho fire station” and takeaway coffee cups with lipstick marks, all to give a sense of what his studio must look like, dominates the room charting the collaborative process at the heart of the brand.

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Photo of Charles Jeffrey

Charles Jeffrey