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‘All Anybody Wanted to Talk About Was That Commercial’


Former quarterback Phil Simms takes us behind the scenes of the 1987 Disney ad that overshadowed his first Super Bowl victory.

When the first edition aired the morning after Super Bowl XXI in January 1987, viewers were stunned — how did they get this commercial, with the game footage and Giants quarterback Phil Simms saying the line, on TV that quickly? We spoke to Simms himself about the making of the famous ad for our Land of the Giants podcast (the new season of which focuses on Disney’s colossal cultural impact; you can listen to the latest episode here). “What’s Next?” was an instant classic, a pre-internet viral hit that helped burnish Disney’s image as a real maker of magic at a time when the company needed it the most.

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