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‘Abracadabra’: Lady Gaga’s New Haus Labs Mascara Promises Longer Lashes in a Snap


Haus Labs by Lady Gaga introduces its B Structural Volumizing and Lengthening Mascara. Here's what reviewers are saying and where to find it online.

Lady Gaga’s 2025 is off to a hot start, with a number one duet(with Bruno Mars), a new single(“Abracadabra”) and a headline-making appearance at the recent ‘SNL50’ concert special, where she joined Andy Samberg and Lonely Island for a performance of “D-ck in a Box.” Haus Labs says that’s thanks to its new haircare-inspired B-Silk formula (a type of amino acid) that coats your lashes with bold color, flexible hold and buildable volume, while resisting smudging and fading for up to 12 hours. The company says one dollar from every purchase at Haus Labs goes to Lady Gaga’s Born This Way Foundation, which promotes mental health awareness and resources for young people.

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