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‘A Minecraft Movie’ Eyes $60M+ Opening – Box Office Projection
Warner Bros and Legendary’s Minecraft is looking at a $60M+ U.S./Canada opening. The movie hit three-week NRG tracking today. Whether this movie is good or bad, it doesn’t matter. Boys and kids LOVE Minecraft and have been waiting for this movie for quite some time. The feature, together with Superman and Apple’s F1 could be […]
The feature, together with Superman and Apple’s F1 could be part of a bailout for Warners after its commitment to $100M+ auteur movies like Mickey 17, Paul Thomas Anderson’s untitled Leonardo DiCaprio movie, Maggie Gyllenhaal’s The Bride and Ryan Coogler’s Sinners. Minecraft has an unaided awareness of 13 (that’s the meter where those polled cite the movie as a want to see without being prompted by a pollster). That’s under Super Mario Bros Movie ‘s 20, but a notch higher than Pokemon Detective Pikachu which opened to $54.3M.
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