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“A Mindset Change In The Country” Since Trump’s Win Is Drawing Blue-Chip Advertisers Back To Fox News, Top Exec Says
A top Fox Corp. exec says "a mindset change in the country" since Donald Trump's election is luring blue-chip advertisers back to Fox News
Fox Corp. CFO Steve Tomsic offered his take on the news outlet’s rise during an appearance Tuesday at the Barclays Communications and Content Symposium. In addition to election denialism, prime-time hosts including the now-departed Tucker Carlson drew fire for comments about Black Lives Matter, immigration and other topics, leading to an exodus of advertisers. While many of the pullouts were performative and revenue continued to flow, diehards like Mike Lyndell and his low-fi pitches for MyPillow came to be seen as foundational pieces of the network’s advertising support.
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