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“A Foundational Building Block”: The Procedural Is Back & Streamers Are Aboard – MIPCOM Scenesetters
Big hits including 'NCIS' & 'Grey's Anatomy' are being given fresh leases of life as the SVoDs join the procedural party.
Sellers are alert to this notion and know that nothing builds a greater sense of escapism than the procedural genre, one that is having a moment as buyers seek cheaper, repeatable fare in an era of squeezed budgets and risk aversion. When Deadline invited submissions for its 2024 Hot Ones, we were not surprised that several distributors were making procedurals a cornerstone of their MIPCOM slates, including Paramount Global Content Distribution’s NCIS: Origins, Fifth Season’s Saint Pierre and Leonine Studios’ Juliet — all key titles. “Procedurals have become a foundational building block both for linear and streaming,” says Brandon Katz, Senior Entertainment Industry Strategist at Parrot Analytics, which recently wrote a white paper on the topic.
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