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‘3 Body Problem’ Sneaks To No. 2 On Netflix TV Charts After Streaming Debut — How Might It Continue To Grow?
3 Body Problem viewership was strong for the premiere weekend on Netflix. How could the series continue to grow?
On Monday, Netflix launched a global event tied to a pivotal scene from Episode 5 — hoping that audiences had binged enough to understand the reference. For example, 3 Body Problem premiered at South by Southwest earlier this month, which is a fairly conventional way to launch a project and earn some early buzz. Netflix is trying to ensure that these barriers are as easy to overcome as possible, launching a string of ancillary content, including a companion podcast and an eight-part video series digging inside each episode.
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