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6 Questions I Have for AMC Theatres About Their New Nicole Kidman Ads


Three new pre-movie reels starring Kidman will premiere March 1.

As The Wrap reported, AMC CEO Adam Aron dropped the threequel announcement during the 2023 Q4 earnings call. Kidman’s AMC commercial almost immediately reached sacred text status after premiering before Shang-Chi and the Legend of the Ten Rings in 2021. ➽ Will the pre-show be thematically linked to what movie you’re seeing — “heartbreak feels good in a place like this” for weepy dramas, Kidman reprising her role of Lucille Ball for comedies?

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