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5 Takeaways From Jay Wheeler’s Chat on Billboard TalkShopLive


5 Takeaways From Jay Wheeler’s Chat On Billboard TalkShopLive

At a fan meet in Fresno, Jay Wheeler was moved by a story of a girl who shared that his music had prevented her from ending her life. He extends this therapeutic ethos to his merch, with a sci-fi twist: the aim is to parallel the auditory comfort his music provides with tangible memorabilia from hoodies to t-shirts, stickers and trucker hats. During a conversation on Billboard TalkShopLive, the Puerto Rican star discussed how he wants to provide a “safe place” for his listeners through his music, his upcoming U.S. TRAPPii tour which kicks off on June 13 at the Madison Square Garden and more.

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