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5 Reasons ‘A Minecraft Movie’ Became a Record-Breaking Box Office Success
After "A Minecraft Movie" rocked the box office, here are five takeaways from opening weekend.
The campaign resulted in the largest third-party partnership in Warner Bros. history, a true feat considering the studio also deployed a seemingly inescapable pink marketing machine to hawk “Barbie.” Comscore analyst Paul Dergarabedian says the ubiquitous promotions helped “put the film front and center with the target audience of kids and families.” In the case of “Minecraft,” Legendary Entertainment spent over a decade developing the film (and later brought Warner Bros. into the fold), working closely with the game’s creators at Mojang Studios and Microsoft to stay true to the source material without alienating people who weren’t familiar with the block-building adventure. Viral videos have been circulating online of people ranking the movie’s best line (“ I yearned for the mines ” is among the favorites) and moviegoers erupting into spontaneous cheers and hollers over some particularly silly scenes (like when Black and Momoa’s characters face off in the boxing ring against a baby zombie riding a wacky bird, allowing the “chicken jockey” to commence).
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