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5 AAPI Music Executives Making an Impact in 2025
May is Asian American and Pacific Islander Month and to celebrate, Variety spotlights five music executives making an impact in the community.
She enjoys curating content initiatives to discover, foster and build the AAPI creator community, with past projects including the Stop Asian Hate campaign (during the pandemic), Gold House partnership, Track IDs, and RADAR. Most recently, Lazatin helped launch Adidas’ Las Vegas flagship with DJ Pee .Wee (Anderson .Paak), and their partnership with Complex’s Family Style Festival in New Orleans at Super Bowl 2025. During her 12 years with the company, Pasricha has signed or helped promote the careers of songwriters including Emily Warren, Kim Petras, LU KALA, Vaughn Oliver, bülow, David Pramik, KBeaZy and Peter Fenn, among others.
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