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4Batz, Singer Behind Viral Track “act ii: date @ 8,” Sparks Major Label Bidding War
The R&B artist’s team is currently in talks with multiple majors, including Republic Records, Atlantic Records and Warner Records, sources say.
Singer 4Batz, whose track “act ii: date @ 8” erupted on social media and streaming services during Christmas week, has sparked a bidding war among several major labels, sources familiar with the negotiations tell Billboard. (Though two of the acts who were able to translate viral energy into noteworthy Hot 100 success in 2023, the rapper Superstar Pride and the singer Oliver Anthony, both ended up remaining independent rather than taking a fat check from a major label.) “act ii: date @ 8” is hypnotic and loop-able, with feathery come-ons and a slinky bass vamp; it already cracked the top 10 on the Hot R&B Songs chart, leapfrogging established artists like Brent Faiyaz(a clear influence on 4Batz).
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