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42% of Film and TV Production Workers Say AI Will 'Harm' Them

According to a new study, which is exclusive to IndieWire, 42% of film and TV production workers say the use of AI will 'harm people' in their field.

Writers and other creatives are going to be best positioned to interpret and utilize AI-generated content effectively, given their deep understanding of the story and the sensibilities they’ve developed over their careers,” he is quoted in the study as saying. “There’s a certain ‘arranged marriage’ quality to the relationship – many creatives are embracing AI not because they actively want to, but because they feel obligated to or risk falling behind their peers. An ‘adapt or die’ mentality has taken hold, with 57 percent of creative class workers thinking that generative AI will lead to higher productivity expectations among employers.”

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