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3CAT Brings ’Aitana,’ a Doc Film-Miniseries to Market: ‘She’s the Greatest Woman Soccer Player in the World,’ Says Pep Guardiola (EXCLUSIVE)
3Cat Doubles Down on Sports IP: Aitana Bonmatí, José Luis Nunez
CANNES — 3CAT, the newly reset Barcelona-based Catalan public broadcaster, and one of the driving forces behind Canneseries highlight “This Is Not Sweden,” is bringing onto the market a new docuseries “Aitana” as the Catalan-language service seeks to cut through the crowd with some of the biggest IPs a territory has: Its soccer stars. “True events-based productions are a market trend, and in 3CAT we’re happy to count on a wide variety of ongoing in-house projects and co-production proposals on this track,” Pío Vernis, 3CAT audiovisual business director. An affectionate dramedy doc portrait of 0ne of the most colorful of Spanish soccer club presidents, a Basque-born outsider and real estate constructor, “Nuñez” was designed as a digital exclusive factual series for 3CAT’s AVOD service but, such was its popularity and buzz – in traditional and social media – that it ended up airing on 3CAT’s linear channel, averaging a robust 16% market share.
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