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22 Latin Artists to Watch in 2025


From música mexicana to urban, Billboard's 2025 Latin Artists to Watch list includes a vast range of stars who we believe will have a big year.

Image Credit: Alejandro Pazmiño Born and raised in Bogotá, Colombia, Ela Taubert first gained traction on social media with her covers — including “Si Te La Encuentras Por Ahí” by Feid, which even received Ferxxo’s stamp of approval. Crediting trap powerhouses like Anuel AA, Travis Scott and Bryant Myers as sources of inspiration, Floyy began making music four years ago, but it wasn’t until 2023 that he decided to share some of the songs he had been working on — and, in August, he released his debut album El Comienzo to keep fueling his global rise. The Rosario, Sante Fe-based teenager debuted on the Billboard Argentina Hot 100 chart in 2024, where he placed four Top 10 hits: “Tu Foto” with Q’Lokura, “Princesa” featuring Paulo Londra and Luck Ra, “Si Un Día Estás Sola” with Emanero and Big One and “Hoy” with The La Planta.

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