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21 Branding Power Players On Their Favorite Concerts of the Year
Zach Bryan, Bruce Springsteen and Charli XCX: Billboard polled the most powerful connectors in music and branding on their favorite shows of the year.
Billboard ‘s Branding Power Players list demonstrates that corporations sponsoring concerts is one of the music business’ crucial revenue streams, allowing artists to put on more massive tours than they may have done otherwise and promoters to keep the lights on in their arenas and amphitheaters. (We weeded out responses promoting shows these executives’ companies sponsored — with the single exception of Vaughn naming LaBelle, because we can’t resist a reference to the R&B heroine’s Peach Apple Cobbler.) “Zach Bryan’s music, lyrics and the rawness of his performance made Mercedes-Benz Stadium in Atlanta feel like it was the Bluebird Café and punched a giant hole in my heart.”
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