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2024 Grammys Breaks Food Sales Record at Crypto.com Arena
The 2024 Grammys broke Crypto.com Arena's food sales record, averaging $97.17 per person and totaling more than $1 million, according to Lee Zeidman.
The 66th Grammy Awards also generated merch sales of $5.14 per attendee, featuring items designed and manufactured by the Recording Academy and sold by Crypto.com retail partner Levy Rank + Rally. Zeidman tells Billboard the event went flawlessly with zero operational setbacks despite a massive storm that brought record rainfall to much of the Southern California region. “We experienced our best per cap sales in the history of the building, with our incredible team working under extreme circumstances to pull off one of the most successful Grammys in the 21 years we’ve hosted this event.”
Or read this on Billboard