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2024 Billboard Latin Music Awards Deliver Record-Breaking Engagement Across TV, Digital & Social Platforms
The 2024 Billboard Latin Music Awards delivers record-breaking engagement across tv, digital and social platforms.
The 2024 Billboard Latin Music Awards delivered a record-breaking 112 million engagements across television, digital and social platforms, +36% higher than 2023, Telemundo announced on Wednesday (Oct. 23). According to Nielsen, on linear, the show — which included performances by stars like Yandel, Grupo Niche and Fuerza Regida — reached a cumulative audience of 1.8 million total viewers. Maluma and J Balvin during the Billboard Latin Music Awards 2024 show at Mediapro Studio on October 17, 2024 in Miami Beach, Florida.
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