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2024 BET Awards Scored Highest Viewership With Audiences in 18-49 Demo in Five Years

The 2024 BET Awards on June 30 scored its highest viewership with audiences in the prized 18-49 demographic in five years.

BET calls the show “the most-watched culture and entertainment event on all of TV by Black audiences 18-49.” That careful wording is meant to exclude sports programming. Also, Will Smith performed on the BET Awards stage for the first time, unveiling his new song “You Can Make It” alongside Kirk Franklin, Chandler Moore, and the Sunday Service Choir. This was Smith’s first awards-show performance since he was barred from Academy Awards events for 10 years in 2022 following a headline-grabbing and image-damaging incident involving Chris Rock.

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