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12 Things You Didn’t See on TV at the 2024 MAMA Awards in Los Angeles
From K-pop gossip to the afterparty in West Hollywood, here's what we learned and overheard during the first-ever MAMA Awards ceremony in Los Angeles.
Broadcasting live from the iconic Dolby Theatre in Hollywood, the largest K-pop awards kicked off their three days of festivities with chart-topping groups, legendary musicians, and a tightly packed schedule of excitement that fans could watch across social media and stream exclusively on Samsung TV Plus. Image Credit: Rich Polk for Variety Following ILLIT’s emotional speech accepting the Best New Female Group award (where the members thanked supporters in Korean, Japanese, and English), the quintet began walking down to their seats in the audience instead of heading backstage to celebrate their win. Two minutes into the mini film, a computerized voice tells Park, “Just before losing your memory, you were finalizing preparations for the debut of KickFlip set to launch next year,” with a photo of seven young men on the screen confirming JYP Entertainment’s plans for a new boy band in 2025.
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