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10 Years of Billboard Dance: The Vertical’s Founder Matt Medved on the Scene Then & Now (Guest Column)


Billboard Dance founder Matt Medved writes about the vertical's 10-year anniversary in a new guest column touching on its history and influence.

As a new wave of artists climbed the Billboard Hot 100, we put faces to the movement — The Chainsmokers and Marshmello as crossover juggernauts, Diplo and DJ Snake as global tastemakers, REZZ and TOKiMONSTA as rising voices from the underground — and gave them the covers they deserved. We made a concerted effort to bridge that gap, spotlighting house and techno artists like Jamie Jones, Guy Gerber and Damian Lazarus with their first Billboard f eatures through our “The Dance World According to“ series. Producers can generate custom loops, build tailored sample packs on demand, create instant demos with AI vocalists, and use the tools as a dynamic sounding board to refine ideas in real time.

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