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11 Korean Beauty Brands Endorsed by K-Pop Stars and Skincare Junkies Alike
From bestselling creams to face masks, we review 10 top K-Beauty brands that you can buy online in the U.S. See products endorsed by Jin, IVE and more
It’s not just skincare fans that are reaching for these products — a number of K-pop stars are now also helping to spread their love of Korean beauty to the masses, with artists like ENHYPEN, Jin, SEVENTEEN’s S.Coups and Ive’s Wonyoung all promoting K-beauty brands in the last few years. Packed with a high concentration of Birch Tree Sap and Vita Hyaluronic Acid, this toner hydrates the skin to create a dewy glow and long-lasting moisture. Just look at the ingredients: Ceramidin NP and Panthenol support the eye area’s skin barrier for water retention, while Blumilight diminishes the look of fine, dry lines.
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