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Zara at 50: how the brand rose to the top – and what it’s doing to stay there
As fashion empire hits middle age, it’s cutting costs and closing stores, shifting to larger outlets and new products
In Arteixo, northern Spain, workers are putting the final touches to a gigantic white box of a building, fixing windows and planting greenery in the new global headquarters of the fashion brand Zara, which turned 50 this year. The slowdown comes only a few years after a changing of the guard at Inditex, when the founder’s daughter Marta Ortega Pérez stepped in as chair while former lawyer and banker Óscar García Maceiras became chief executive. Photograph: Brais Lorenzo/Bloomberg/Getty ImagesWhile store numbers are reducing globally, the amount of space devoted to Inditex fashions around the world will increase by 5% this year as it shifts to ever larger outlets.
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