Get the latest gossip

YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS


YouTube India head Gunjan Soni outlined a three-lever M&E strategy at APOS in Bali, citing 75 million CTV adults and 190 billion cricket views.

None

Get the Android app

Or read this on Variety

Read more on:

Photo of m&e

m&e

Related news:

News photo

Microdramas Help Drive Online Video Surge as Global M&E Heads Toward $1.2 Trillion, Omdia Announces at Content Americas (EXCLUSIVE)