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X Games Salt Lake City Puts Up 12% Year-Over-Year Audience Growth On ESPN Platforms
The 2025 X Games in Salt Lake City put up 1.3M viewers on ABC, ESPN and ESPN2
X Games Salt Lake City also generated a fair amount of social chatter, up 21% in total video views to 79.2M across TikTok, Twitter, FB, Instagram, Threads, and Snap. While sports is one of the few surefire ways to draw eyeballs to the TV these days, many leagues have been struggling with ratings this year, making X Games a bit of an outlier in its audience growth. “Throughout our three-decade history with the X Games, the brand has consistently delivered the kind of storytelling, competition and cultural relevance that connects deeply with younger audiences, and we’re excited about the continued positive momentum.”
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