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WPP Taps Microsoft’s Cindy Rose as CEO, Hoping for New Era
WPP named Microsoft executive Cindy Rose its next CEO, betting on a technology expert to lead the company in a challenging era
British advertising giant WPP tapped Cindy Rose, a Microsoft executive with a specialty in digital technology and A.I., as its next CEO, betting on an a relative outsider to lead the company into a new era after it has grappled with client losses and downturns in revenue. “Cindy has supported the digital transformation of large enterprises around the world — including embracing AI to create new customer experiences, business models and revenue streams. Big advertisers like Procter & Gamble, Unilever and Ford Motor have begun focusing on the money they spend with companies like WPP, trying to winnow down not only the number of firms they work with but the fees they pay them.
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