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Why Volkswagen’s ‘The Force’ Super Bowl Ad Still Has Magic 15 Years Later


Volkswagen's 'The Force' ad fused 'Star Wars' and a touching father-son story to redefine viral Super Bowl marketing

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Volkswagen Super Bowl Ad, Set To Neil Diamond’s ‘I Am… I Said’, Reminisces About ‘Herbie’ And Other Bends In Carmaker’s Long Pop-Culture Road

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Jerry Seinfeld, 69, plays the role of chauffeur as he takes daughter Sascha, niece and nephews for a ride in his vintage Volkswagen van in the Hamptons