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Why Does SmartLess Mobile Feel So Grim?
Please, celebrities, just make more tequila.
This morning, a press release announced the news: SmartLess, the popular podcast hosted by actors Will Arnett, Sean Hayes, and Jason Bateman, has a new business venture. SmartLess Mobile, a new mobile-service provider, will offer “a new kind of wireless service: direct-to-consumer, data-sane, and refreshingly BS-free.” The idea is that most consumers are probably on Wi-Fi most of the time, which means they’re likely paying for expensive unlimited-data plans they don’t actually need. Two years ago, Ryan Reynolds sold Mint Mobile to T-Mobile for $1.3 billion dollars, which suggests there’s a huge market for budget-level wireless providers with celebrity spokesmen.
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