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Why 'The Crow' Was A Textbook Blockbuster Flop

What makes a blockbuster fail? We investigate the misguided remake of 'The Crow' and why it failed to click at the box office.

Not much cash to grab it seems.” Those are the words of director Alex Proyas writing on Facebook in response to the opening weekend box office for Lionsgate’s 2024 remake of The Crow. Proyas directed the original 1994 cult classic, which starred Brandon Lee and became a hit even after the actor’s untimely passing on the set of the dark and gritty comic book adaptation. “In the postpandemic world of streaming, I think it opens up the debate of what a successful theatrical run is.” The Crow, however, was saddled with terrible reviews, leading to a lack of buzz and poor word-of-mouth from audiences.

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