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What Moves the Needle for Artists in 2025? 84 Indie Music Executives Weigh In
Top executives from Billboard’s Indie Power Players list and beyond weigh in on what moves the needle for artists in such a competitive landscape.
It’s about building a real, sustainable fan base, which requires a deep understanding of how to connect with audiences authentically across regions, platforms and formats, and ensuring that every move reinforces the artist’s identity and long-term vision. Creators who truly understand their audience, who may have very specific, tailored needs, work in collaboration with partners like Downtown, who provide the tools and platform to delve deeper, so that they are able to act on that knowledge and capability to develop sustainable careers. To do this, governments need to strongly support intellectual property rights, as well as educate the public and AI developers about the value of music and the vital importance of IP for artists’ incomes and careers into the future.
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