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Video game performers on strike for almost a year over AI issues reach a tentative deal
The union for Hollywood's video game performers has reached a tentative contract with several video game companies that may bring an end to an almost year-long strike tied to the use of artificial intelligence.
"Patience and persistence has resulted in a deal that puts in place the necessary AI guardrails that defend performers' livelihoods in the AI age, alongside other important gains," SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland said in a statement.The union had been negotiating with an industry bargaining group consisting of signatory video game companies, including divisions of Activision and Electronic Arts. Members of the Screen Actors Guild-American Federation of Television and Radio Artists went on strike in July 2024 after negotiations with game industry giants came to a halt over artificial intelligence protections. The union had been negotiating with an industry bargaining group consisting of signatory video game companies, including divisions of Activision and Electronic Arts.
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