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Video Game Industry Draws Less Than 5% of Global Ad and Marketing Spend Despite 3.4 Billion Players, Dentsu Report Finds (EXCLUSIVE)
According to a new report from Dentsu Gaming, less than 5% of global media investment goes toward the the video game industry.
With more than 3.5 billion gamers worldwide, the video game industry is a ripe area for companies to spend their ad and marketing dollars on a large, captive audience. “Our moniker is, everybody’s a gamer, whether you’re on Duolingo or Words With Friends or doing crossword puzzles,” Dentsu’s executive vice president and global gaming lead Brent Koning told Variety. 70% of gamers say games help them connect with others, and 36% watch gaming content to learn, laugh, and belong Platforms like Roblox, Discord, and Twitch are central to Gen Z’s social lives, with 2.5 hours/day spent on Roblox and 1.62 billion friendships formed monthly on the platform
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