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Video Game Actors Contract Ratified: SAG-AFTRA Leaders Talk Gaming Execs’ Reckoning With Hollywood’s AI Standards, 11-Month Strike’s Turning Point
Following an 11-month strike plagued by back-and-forth disputes over Generative AI, SAG-AFTRA has ratified its contract with video game companies.
Gone are the days when video game giants were considered part of the tech sector and able to make rules with the actors union that pertained to their unique medium rather than follow in the footsteps of TV and film studios. Now, nearly a month out from the strike’s end when a tentative deal was reached June 11, Crabtree-Ireland says: “I do expect that the terms that are part of the deal they intend to fulfill and so I do think that, from my point of view, that leaves them feeling like they have now sort of closed that circle, or closed the loop with the other companies in the entertainment and media states who have agreed to terms that address the core elements of informed consent and fair compensation.” Elmaleh says resolving the actors union’s “really new and really unsettling” and coming to exact terms with the video game companies on the contract language was the turning point in ending the strike.
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