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Video game actors are voting on a new contract. Here’s what it means for AI in gaming
An 11-month strike by video game performers could formally end this week if members ratify a deal that delivers pay raises, control over their likenesses and artificial intelligence protections.
“I hope and I believe that our members, when they look back on this, will say all of the sacrifices and difficulty we put ourselves through to achieve this agreement will ultimately be worth it because we do have the key elements that we need to feel confident and moving forward in this business,” said Duncan Crabtree-Ireland, the SAG-AFTRA national executive director and chief negotiator. The proposed contract "builds on three decades of successful partnership between the interactive entertainment industry and the union" to deliver “historic wage increases” and “industry-leading AI provisions," wrote Audrey Cooling, a spokesperson for the video game producers involved in the deal. An 11-month strike by video game performers could formally end this week if members ratify a deal that delivers pay raises, control over their likenesses and artificial intelligence protections.The agreement feels “like diamond amounts of pressure suddenly lifted,” said Sarah Elmaleh, a voice actor and chair of the Screen Actors Guild-American Federation of Television and Radio Artists' interactive branch negotiating committee.Union members have until Wednesday at 5 p.m. Pacific to vote on ratifying the tentative agreement.Voice and body performers for video games raised concerns that unregulated use of AI could displace them and threaten their artistic autonomy.“It’s obviously far from resolved,” Elmaleh said.
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