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Variety & Uber Advertising to Host Sports Culture Happy Hour at Cannes Lions
Athletes Jordan Chiles, Tara Davis-Woodhall and NBA’s Tammy Henault, Uber’s Georgie Jeffreys and American Express’ Jess Ling to participate.
From athletes and teams to brands and media platforms, attendees will hear the strategies driving deep engagement with one of the most passionate and loyal consumer groups — sports fans. Moderated by Cynthia Littleton, Co-Editor-in-Chief of Variety, the panel will feature an all-star lineup of voices at the forefront of sports and media: Olympic Gold Medalist and New York Times best-selling author Jordan Chiles; Tammy Henault, Chief Marketing Officer of the NBA; Jess Ling, Executive Vice President of Global Brand Advertising at American Express; Georgie Jeffreys, Head of Marketing, Uber in the US and Canada; and Olympic Gold Medalist and Team USA long jumper Tara Davis-Woodhall. People gather to build community around sports moments — on or off the field — because audiences love epic experiences,” said Kristi Argyilan, Global Head of Uber Advertising.
Or read this on Variety