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UTA CEO David Kramer on Diversifying the Agency Business Amid Tumult in Hollywood: ‘The Playground Has Expanded in So Many Ways’
UTA CEO David Kramer details why diversification has been crucial for the agency in a 'Strictly Business Live' conversation from Cannes Lions.
In a “ Strictly Business Live” interview from Cannes Lions, Kramer pointed to the agency’s scrappy startup roots as a guide to the company’s growth in areas beyond TV and film. But that decades-old business paradigm was squashed in 2020 by a successful reform campaign waged by the Writers Guild of America, asseting that the whole system was rife with conflicts of interest. (Pictured top: David Kramer greets the crowd June 17 at the MediaLink party held at the Hotel du Cap-Eden-Roc in Antibes during Cannes Lions)
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