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UMG Chief Digital Officer on AI Music: ‘If You Don’t Claim a Seat at the Dinner Table, You Might Wind Up on the Menu’
Universal Music Group chief digital officer Michael Nash discussed AI music at the AI for Good Summit in Geneva, Switzerland.
“Universal’s strategy on AI is based on a simple philosophy: Center the conversation on artists, defend their rights and interests, and from that foundation, forge new commercial and creative opportunities,” Nash said. • Soundlabs, Hooky and Supertone are each employing “voice clone” AI technology enabling artists to perform in multiple languages so their audiences can hear them singing in the fans’ native tongues for the first time. We recently joined forces with Apple to introduce a new category called “Sound Therapy” powered by a team of scientists, engineers and producers at Sollos, Universal’s music health division.
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