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U2 begged Steve Jobs to pay them in Apple shares—he not only convinced them to work for free, but also asked them to promote a special edition iPod

The collaboration between U2 and Apple is a fascinating story of negotiation, vision, and missed opportunities. While many remember U2’s surprise album release on iTunes in ... Continue Reading →

While many remember U2’s surprise album release on iTunes in 2014, fewer know the incredible negotiation that led to a groundbreaking partnership between the rock band and the tech giant years earlier. In addition to the iPod, U2 also launched their hit single Vertigo exclusively on iTunes and made their entire back catalog available digitally for the first time. While the gesture was meant to be a generous gift, it quickly sparked backlash, with users complaining about the unsolicited album taking up valuable space.

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