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TV Ad Sales Vet Donna Speciale Exits Senior TelevisaUnivision Post; TikTok & Roku Alum Tim Natividad To Succeed Her
Veteran ad exec Donna Speciale is exiting as head of U.S. Ad Sales and Marketing at TelevisaUnivision, with TikTok alum Tim Natividad succeeding her.
TelevisaUnivision's 2022 upfront presentationCourtesy The Hispanic media giant said TikTok and Roku alum Tim Natividad will succeed Speciale on June 9, with the latter remaining onboard for a period of time to ensure a smooth handoff. “Tim’s deep expertise in platform strategy, data-driven marketing, and emerging media will accelerate innovation, sharpen our commercial edge, and reinforce our position as the partner of choice for brands looking to engage the most critical growth consumer in America today: U.S. Hispanics.” Alegre said Speciale “has left an indelible impact on TelevisaUnivision, serving as a fierce advocate who helped shift the industry’s focus toward the full potential of U.S. Hispanic consumers.”
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